NURTURING $30M IN REAL ESTATE SALES
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SET THE SEGMENTS
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STRATEGIC RELEASES
What does a customer actually do when they arrive at your site? It's not always what you think - or what you want.
As RedRover designed a website refresh, I helped them rethink their visitor journey. For example, instead of asking visitors to navigate by the name of the their programs, we flipped the language to provide visitors with clear direction based on the actions they want to take: Get Help, Take Action, Learn More.
This, along with other factors, ultimately resulted in a 20% improvement to bounce rate.
ALIGNING PRODUCT, MARKETING & SALES
It wasn't enough to simply show a video of the home being highlighted. Live streams of the tour were launched on Facebook and Instagram Live.
Leads were also sent directly to a dedicated landing page that hosted the stream, where they could live chat their questions and comments to the sales teams in real time.
LET'S CONNECT...
...and discuss marketing challenges, customer success, and making your digital experience as frictionless as possible.